Sydney Beres

PRODUCT DESIGNER, BASED IN LA.

I help teams level up design, strategy, branding, and above all, empathy for their users. I am delighted by creating elegant digital products, driven by user research, and the journey along the way.

CRAFT
  1. UX interviews
  2. Journey mapping
  3. Usability testing
  4. Figma prototyping
  5. Branding
  6. Stakeholder management
INSPIRATIONS
  1. Human psychology
  2. Generative AI
  3. First principles
  4. Jazz music
  5. Minimalism
  6. California
CASE STUDIES
01

Duffl

A UX redesign and brand update that increased purchase conversion by 12%.
UX Design
Branding
02

Mamakoo

Centering the user journey while giving this travel recommendations product an editorial facelift.
Coming Soon
03

Rummo

Incorporating knowledge design into a program creation flow for Rummo, a rental car SAAS product.
UX Design
Task Analysis
EXPLORATIONS
01

Interaction Design

Visual and interaction design explorations.
UI Design
Motion
02

Midjourney

Gallery for GenAI art explorations.
Generative AI
Prompt Engineering
TESTIMONIALS

What colleagues are saying —

“Syd has an uncanny ability to get down to the core of an idea with simple yet functional designs. She can narrow in on the bare bones essentials of a good product, keeping it simple and focusing on the customer experience. I’m learning a lot from the work that she does.” - David Lin, CEO at Duffl
“Syd has had an amazing year, emerging as a critical component of our team and taking initiatives beyond her role. Her research insights and relentless pursuit of a better customer experience have brought a positive change in our focus. She has managed to uncover actionable opportunities and then devised quantifiable solutions that hit the mark. Her contributions to team collaboration are her superpower.” - Cezar Racheiru, VP Ops at Duffl